Sex toys are now a very hot niche market for business. It is sensitive and mysterious for outsiders. As an experienced supplier, Blue Rabbit tells you the secrets before you enter this industry. We hope to help some newer people learn more facts about the adult toy industry and save the learning cost.
1. Sex toys are the most searched products than any other products.
On Google: “sex toys” has 1.2 million search times, which is far higher than any other products
On Alibaba: The top ten search keywords and sex toy-related keywords take seven out of ten. the second-ranked keyword is “phone cable.” The adult toys category is the most trafficked.
In reality, 98% persons will say that sex toys are very interesting products, but only a few will take action.
1.2M search volume on Google monthly
2. The profit margin is much higher than the average for other products
Sex toys have some of the highest profit margins in e-commerce. Many products are manufactured for $2-$5 but are sold for $50-$200!
Example Profit Margins:
Vibrators: Factory cost = $5 → Retail price = $50+
Sex Dolls: Factory cost = $200 → Retail price = $1,500+
BDSM Gear: Factory cost = $3 → Retail price = $40+
Pro Tip: Private labeling & branding boost profit margins even higher!
Sex toys global market share
3. Sex Toy Marketing Faces Heavy Restrictions Online
Almost all of the big marketplaces have restrictions on paid advertisement.
Where You CAN’T Advertise Sex Toys:
- Facebook & Instagram Ads (Strict policies).
- Google Ads (Only allowed in certain countries).
- TikTok & YouTube Ads (Heavily restricted).
- Amazon, Walmart, Aliexpress, etc
Where You CAN Promote Sex Toys:
- Reddit & Twitter/X – Adult content is allowed.
- SEO & Blogging – Organic traffic from Google.
- Affiliate Marketing – Partnering with influencers & OnlyFans creators.
Physical retail stores is better for small business
4. Women Are the Biggest Buyers of Sex Toys
Unlike the stereotype that men buy more sex toys, studies show that women are the dominant consumers.
Top-Selling Sex Toys by Gender:
- Women: Vibrators, clitoral stimulators, wands, dildos.
- Men: pocket pussy, prostate massagers, sex dolls, cock rings.
- Couples toys: Remote-controlled & app-connected toys.
Massive Vibrators packing process in factory
5. China Dominates sex toy manufacturing
China is the biggest sex toy manufacturing hub. Most of the general sex toys are produced in China and then exported globally. Even some big brands like Lovehoney, Lovense, and Tengo have OEM factories in China.
Silicone sex toys like vibrators are manufactured in Dongguan and Shenzhen.
TPE sex toys like sex dolls and torsos in Dongguan
BDSM toys are mostly produced in Yiwu
Sexy lingerie is produced in Lianyungang
Colored Silicone shell for vibrator Assemble
6. Most silicone raw materials are food-grad silicone, not medical-grade.
Most resellers will advertise that the premium materials are medical-grade silicone to explain how they are used for safety. Even Google and AI will tell you this. This is not trying to cheat; it’s just not very professional in sex toy manufacturing.
As we know, most sex toy factories are using food-grade silicone as raw materials. Because the medical grade is 2-3 times more expensive than food-grade silicone, and food silicone is full enough (100%) for body-safe, so that’s why to use food-grade silicone, not medical-grade
Liquid silicone raw materials
7. The dropshipping business model is not suitable for sex toys.
Dropshipping sex toys business is a low-risk business model for small sellers. However, it is not suitable for the adult toys market.
The reasons:
If your supplier is in China, your delivery time is not good and stable.
If your supplier is at local, your price is too high, your market will be narrow.
Bulk order waiting for shipping
8. Amazon sex toy Marketplace Has Been Highly Monopolized by Chinese Sellers
If you are a newer or small business, we advise you not to sell on Amazon.
In reality, the top sex toy seller on Amazon is so powerful and not friendly. As a supplier in China, we know the satiation very well. After years of war on Amazon, the big Chinese player has a high monopoly in this marketplace. It is okay. You can do it on a small scale. When you growing more significant, the business war is waiting for you.
The other online marketplace is better for newers, except for Amazon, because the competition is not fierce.
Branded Chinese sex toy suppliers list wall
9. You cannot get a lower price from the factory than a trading company.
The Chinese sex toy factories all have their premium clients, which are top sellers on Amazon, eBay, and other big marketplace or big trading companies. They will order 5000-10000 pcs to the factories. The price level is significantly different. Suppose you are a small seller. Order 10 or 100 pcs of each model, and you can’t get the best price and delivery time from them. And the trading company will seriously threaten you as their primary client. The cost is not bad, and it is a better service.
However, if you are a powerful brand or seller, you should deal with the factories directly.
Sex toy manufacturing molds
10. Many Countries Still Ban Sex Toys
Believe it or not, sex toys are illegal in some countries and importing will be blocked at the customs.
Most Muslin Countries That Ban or Restrict Sex Toys:
IN, PK, BG – offline Selling is illegal, but online store is allowed.
Saudi Arabia – Complete ban.
UAE – Strict customs regulations.
Malaysia – Sales are regulated under obscenity laws.
Tip: Always check local laws before shipping adult products internationally!
Realistic process of sex doll
Final words
The adult toy business is profitable and growing but also full of hidden risks. If you are new to the industry and want to break into it, it is best you find an experienced, helpful, and reliable supplier to help you get a steady start.
