I’m Arno Ding, the designer of Blue Rabbit’s sex toys website. After three years of building websites, I will share some of my working experience and thoughts and hopefully help some clients set up an online store for their adult products website.
1. Choice of “country code top-level domain” for your website
If you are from a country other than the United States, choose the country code top-level domain; for example, if you are from France, use “.FR”; if you are from Brazil, use “BR”; if you are from Australia, use “.AU”
The reason for doing this is that if a visitor from Brazil searches for Sex toys on Google, then your web store will rank better if other things are equal. Google assumes that this visitor prefers a local shop rather than a store on the other side of the earth. Then your site will reduce most of the competitive pressure on rankings, it’s a smart choice if your target market is the domestic market.
If you are a US-based seller or you are targeting the global market, then you should prioritize international domain names like “com” and “net”. Because “com”, “net” and “org” are the most trusted international domain names.
Sex toys have a huge search volume and traffic; the competition is also very fierce; it is recommended that small sellers or new sellers choose their own country code top-level domain name so as to avoid competing with the big global sites.
Website with country code TLD far better performance in local country
2. Selecting sex toys inches
Sex toys are a product that most people are interested in; it has a large amount of traffic and searches, and catalogs also have a large number of searches; for example, “Dildo” in the current monthly searches in the US is 201,000 you refine it more, “realistic dildo” monthly searches are 14,800. Further, the “most realistic dildo” is 2900. Huge search volume means a huge market, which also means bigger competition!
If your site focuses on just one of these inches, then all other things being equal, your search ranking will be better than a multi-category site. This is because Google considers your site to be more specialized for this niche market.
Of course, multi-catalog sites have advantages, such as having more keywords, a larger market capacity, and a higher sales ceiling.
For example, “Lovehoney” is a successful multi-directory site.
Sex Toys keywords have a huge search volume
3, Website Styling
Adult sex toys, compared to other products, have their own characteristics of commodity consumption; they belong to impulsive consumer goods, so the design of the site should be able to arouse the consumer’s desire to consume and impulse. Of course, a seductive website is not a pornographic website. On the contrary, some pornographic material will cause consumer disgust, especially female visitors.
If your design skills and the material you have don’t measure up to that, then please at least make it simple, neat, and easy to access.
Lelo Women sex toys shop has good styling
4. Visiting Experience is the first
The adult products website and all the websites are pursuing a good sense of visiting experience.
However, some website builders understand SEO well but misunderstand that Google ranking is the highest goal of building a website. The website’s layout design and content creation tend to please Google or be more in line with Google’s rules.
However, the goal of all of Google’s rules is to allow Google users to find answers that they are happy with, or in the case of a store, to buy products that they are happy with. So, if your website can help Google reach this goal by improving the visitor experience, Google will naturally give your website more exposure and traffic.
The user experience comes first, followed by more SEO methods and techniques.
So, how do you improve the user experience of your website? See points 5,6.
Website speed is a point of visiting experience
5. Handling of website text
Short videos and live streaming are becoming increasingly popular since the Internet is overloaded with information, and readers are more inclined to access information quickly.
The text part of the website should not be too much, because the patience of the readers is not enough, and of course, the text part should not be too little, or Google can’t get enough information to understand the content of the page. The text description part is as concise as possible, and the focus of the content is easy to understand.
Typography set up good font size and spacing, do not densely pack a page so that the readers have a good taster first.
My practice is usually to make the text into a navigation bar. The visitor can choose the content he is interested in reading so that the page is rich in content and also more concise. Or the text will be hidden in the “more” section; click on it to show more detailed text information.
Lovehoney’s way of dealing with the text in the last part of the page makes the page more concise, and Google also crawls page content better.
Handing of website text
6, Picture and video processing
Images are the most important element of a sex toy website because it allows customers to understand your product or content faster. And visitors prefer images to text, of course, video is a better material than images, but since adult products are restricted content, the YouTube videos on the website have to jump to the YouTube website to play them, which is not good for the traffic of the website.
If the conditions allow, the pictures are taken and processed by yourself as much as possible, so that the product looks more real. Also, Google prefers original images. Of course, if you are not allowed to do so, you can ask your sex toys supplier to provide you with images, at least you do not have the risk of image infringement.
The image material is processed to keep the size under 200K to load faster, but the image quality should not be damaged. It needs to look clear and clean.
Images work best when original, clear, clean, and provocative.
Wonderful pictures are important for a sexy lingerie site
7, Website Link Building
The initial goal of backlinks construction is to get traffic from other websites. Still, in Google’s algorithm, the backlinks can also be seen as a vote of confidence from other websites to the linked website, and when this vote is more, it proves that the website is more trustworthy. So Google has set an AS (Authority Score) for each website. The higher the AS value, the higher the weight of the website, and the better the natural search result ranking. However, due to the increasing number of cheaters, Google has gradually downgraded the role of backlinks to websites and encouraged the creation of quality content.
Our actual testing found that external links are still more critical.
How to build a website’s links? My suggestion is to look for websites in related industries and related products for outbound link building. One of the criteria we set is: if a visitor enters your website through an outbound link, will he be interested in your products? Will he buy your products? If yes, then the relevance is very good, if not, then the relevance is not great.
Tips: Don’t buy a lot of links in a short time. It will be easily found by Google and punished.
Backlinks can work for your site based on the fact that you have great content.
AS is somehow your website can be trusted
8. Setting up buyer review and return policy
Sex Toys’ web store is an online retail platform. We need to encourage visitors to pay for goods, so it’s very important to increase potential customers’ trust value.
- Buyer reviews. Let other customers who have purchased the product tell you how it is. Different customers’ personal experiences with the description can help customers feel more natural.
In the initial stage of the site, the number of customers purchased is not large, and the evaluation will be small. You can find friends to help with reviews and encourage other customers to write assessments. When your sales volume is higher, you need to manage the reviews and not delete some lousy evaluations to show them properly. However, bad feedback is not suitable for this product; it will make the customer feel that the whole site store is more accurate; in addition, low ratings will help us find the problem and make adjustments to product lines.
only the store’s service and product quality really improve, and your brand be recognized by the market and potential customers.
- Refund Policy
The website store must contain this section to allow potential customers to reduce the risk of buying an inferior product, which they will be less hesitant to pay.
The reviews system on Lovehoney
9. How to run your sex toy blog
The purpose of the website’s blog is to allow customers to have a more in-depth and broader understanding of sex toys because the product page is only a simple description of some parameters.
The Adult blog has no content limitations; it can be sex toy usage, sex toy testing, sex toy reviews, or sex education. Sex toys industry. Sex toys story, etc.
According to Google’s categorization of keywords, most of the keywords for blog posts are “information words”, while the keywords for product pages are mostly “Commercial words” or “Transacted words”. The Blog mostly focuses on the “Information words” due to the introduction of more detailed and lower competition. It is less challenging to get good rankings, which brings more traffic.
In addition, internal links in the blog to other product pages can help the product page get a better weight and, thus, better rankings. Of course, the main purpose of blog content writing is to help potential customers to get more helpful information, not simply for Google better rankings and traffic, this goal order should not be reversed.
Google divides keywords into three categories
10. Updating and optimizing the content of the website
After the website has been built and running for a while, the content needs to be constantly updated because Google prefers an active website to a zombie website. The information on the Internet is updated and changes too quickly, and Google encourages websites to provide the most up-to-date information to visitors or searchers.
Updates are intermittent preferably within a month, or a week. the update can be a blog, a new product, or refining the product page with more detailed information.
Update the latest sex toy on your site
11, Website payback cycle
Many newer adult businesses have high expectations; when the site does not meet their expectations, their confidence diminishes, and they begin to lose interest and give up.
The SEO work of the website effect payback cycle is very long, if you can do it professionally, half a year can see the effect, if not professional, then at least a year or more to see the obvious effect.
In addition to SEO, website Google ads can be a quick way to get traffic.
During the initial period of lack of traffic to your website, it is recommended to supplement the traffic with Google Ads or other sales platforms to get through the period of lack of traffic to your website. When the natural traffic has reached expectations, you can eliminate paid traffic, reduce costs and increase profit levels.
The payback cycle of website SEO: The investment is greater than the return in the early stage, and the return is greater than the investment in the later stage.
The keywords growth chart of the Blue Rabbit website
12. How do you promote your sex toys brand on your site?
A website is a vehicle for your brand, a platform on which you can showcase your brand values and content.
- Website content that frequently mentions your brand’s keywords
- Add the brand’s keywords to the SEO title of the page so it will show up in Google search results, get more exposure
- Images on the website with your logo as appropriate
- Enhance your product and service experience; only when these match your pitch will customers truly recognize the brand.
Logo pictures on Sex doll site
Final words
Sex toys have more traffic than other merchandise. Because it has the word “sex”, meanwhile it has big pressure of competition, your competitors not only other sex toys online store, but also so many big porn sites. How to win the competition?
You focus on the visitor’s experience with SEO skills and insist on it over time. If you can do it for over three years, you almost beat up 80% of competitors. The return is a big sex toys market.
(if you are a sex toys website owner, we can learn together and grow together, and you are welcome to contact)
Adult sex toys website online store examples for reference:
Global:https://www.lelo.com/ https://www.early2bed.com/ https://dame.com/ https://www.lovehoney.com/
AU:https://www.sophiejoys.com.au/ https://www.joujou.com.au/
UK:https://www.presspleasure.com/
CL: https://sweetshopchile.cl/
