Top 10 Sex Toys Brands in China (updated on 2025)

• BAILE belongs to Liaoyang Baile Health Products Co., Ltd., located in Liaoning Province, China. Founded in 1993, BAILE has designed and produced more than 4,000 sex toy models, obtained more than 400 patents, and owns four sex toy brands. Its products include Vibrators and TPE Toys. The company has been operating for a long time, with stable product quality and a perfect service system. Currently, the products are primarily exported to European and American countries, with a gradual increase in their share of the domestic market. It is an old sex toy brand in China.

• Mizz Zee is favored by young Chinese people for its features of “various styles, good quality, fast renewal, and high-cost performance”. It belongs to Wenzhou Intofun Electronic Technology Co., Ltd., which is the number one sex toy retail brand in China. In 2020, Intofun’s annual sales reached $170 million. As Durex’s agent, it sells condoms up to $40 million a year. After strict checks on safe materials, realistic shapes, real-feeling touch, and professional third-party multiple-quality inspections, Mizz Zee strives to give customers a high-quality sex experience. Mizz Zee does not do overseas market at present, and only belongs to the Chinese localization sex toy brand.

• Shaki belongs to Shenzhen Shaki Industrial Co., Ltd., which was founded in 1995 in Shenzhen, Guangdong, China. It was a company founded at the same time as BAILE, AILV, ChunShuiTang, and Hong Kong JBsex. After 20 years of development, the brand value of Shaki has been enhanced and refined, driving the growth of a group of adult products companies in Shenzhen. The Shaki covers more than 2,000 sex toy models with rich categories. The branded products not only have a high market share in the domestic sex toy market but are also well-known in the foreign sex toy market. They have been interviewed and reported by large foreign media such as the UK’s Guardian and the British Independence Press.
• In these years, the owner has sold Shaki to Hong Kong Passkey Industry Co. Limited. Now, the Shaki has been changed a lot; their main products have been transferred to BDSM leather products and sexy lingerie. To make up the product lines of the new master.

• Founded in 1998 and located in Wuhan, Hubei Province, it now belongs to RenFuKeJi company. This brand’s history is very winding. After many times changing the owner, it is now a Chinese sex toy brand. Its main products are condoms and some lubricants. The market share of condoms always takes the top 3 place in China, just behind the Durux.
• Except Jissbon, another brand SixSex also is very popular condoms brand in China, they are all belongs to Jissbon company. 

• Omysky belongs to Shanghai Wildmood Network Technology Co., Ltd., which was founded in 2013. Its products are mainly for export. Its OEM factory is located in Dongguan, Guangdong, mainly doing sex toy design and overseas promotion. Really let everyone know OMYSKY is derived from its most classic vibrator called the female rose clit sucker. At the end of 2020, this item was too popular on Amazon in the United States, causing domestic foundry production capacity to keep up, and the market was out of stock for two months. As a result, nearly 30 domestic sex toy manufacturers imitated this design and mass-produced it. After that, the popularity of this product declined.
• The design ideas of the rose have been absorbed by major manufacturers, and the market is now full of various rose-style sex toys. OMYSKY has a lot of influence on the design of Chinese sex toys, which has prompted sex toy manufacturers to pay more attention and invest in product design.

• 90% of the world’s sex dolls are manufactured in Guangdong Province, China. WMdoll is the first company to produce sex dolls. Its complete company name is ZhongShanShiJinSanMoTeTaoJuYouXianGongSi, located in Zhongshan City, Guangdong. In the early stage, its products were not dolls but model props. In the later stage, due to the fierce market competition, the company transformed to produce sex dolls and leaped straight to success. At that time, the dolls produced by this company had a good response in the market and quickly replaced the position of inflatable dolls in the market. WMdoll has driven many companies to produce love dolls.
• The dolls on the early market were basically designed by WMdoll, and then other manufacturers imitated and mass-produced them. In the later period, more and more sex toy manufacturers entered the sex doll market, and the competition became more and more fierce, making the market more mature and diverse, and more excellent doll manufacturers emerged, for example, GYNOID, JYDOLL, SYDOLL, QTSEXDOLL.

• Shenzhen S-Hande Technology Co., Ltd. is located in Shenzhen, Guangdong province, integrating design, production, and sales. Founded in 2014, the company’s sales volume in 2020 is nearly 25 million US dollars, and its products are mainly exported. The company’s advantage lies in its rich experience in overseas market promotion, and it has two 5-star sex toy stores on Alibaba, which occupy an essential position in Alibaba’s ad slot. Additionally, the standard factory management and stable product quality provide a solid foundation for its overseas promotion in the sex toy market.

• Leten belongs to Guangzhou Leten BaoFeng Health Industry Technology Co., Ltd., which is headquartered in Guangzhou, Guangdong, and its production plant is located in Dongguan, Guangdong. The brand was founded in 2015, and the main product of the brand is the men’s electric masturbation cup, which is the leader in the design technology of electric masturbation cups. The products are mainly exported to Europe, America, Japan, and other markets. In 2017, Leten signed four popular Japanese AV actresses, Such as Yui Hatano, Takizawa Rola and other stars to become the spokesmen of Leten brand, which is one of the most critical factors for the success of the brand promotion, because in China, male consumers of masturbation cup are loyal fans of these AV actresses.

• AILV is one of the earliest adult product companies in China. It is one of the companies founded at the same time as Liaoyang BAILE, Shenzhen Shaki, and Hong Kong JBsex, and continues to this day. Founded in 1994, it is located in Wenzhou, Zhejiang. It owns eight sex toy brands. In 2012, it acquired Topco Sales, a well-known American sex toy brand, for US$500 million, and quickly entered the American adult products market with the help of this brand. The United States has consistently been the world’s largest consumer market for adult products, resulting in AILV’s overseas sales maintaining a substantial export volume.

• Svakom was founded in the USA in 2012 by Zhang Dongliang, and in 2014, the brand’s operations in China were fully managed by Shenzhen Svakom Technology Company. The OEM factory is located in Dongguan City.
• The main sex toys are female vibrators. The design is fashionable and elegant. And get Countless awards in the international votes, after years, they continuly expand the products line to male masturbators, comdoms, lubes, even the sexual aids.
• The products now sell in more than 100 countries. In China, they capture a significant market share on Tmall, JD, and other major B2C platforms. 

Conclusion：

The above are the top ten sex toy brands in China, they are most of which are comprehensive companies in the sex toy industry. In some niche markets, there are some brands that act very well, like lubricants, BDSM, and sex machines. They only focus on one sub-catalog of sex toys.  CN Blue Rabbit is a comprehensive sex toy supply chain in China; We help the newer and small businesses to get the best sex toy supplies from China. Help them start and grow well in this adult business.

Related readings: https://www.intimatecaring.com/top-10-sexy-lingerie-brands-in-china/